Colonial Penn Life Insurance Review: 5 Pros & Cons You Should Know

Colonial Penn Life Insurance

Written By Doug Mitchell

Doug Mitchell, CLU holds a BA degree in Finance from Auburn University as well as having obtained a Chartered Life Underwriter (CLU) designation from The American College in Bryn Mahr, PA.  Doug has spent close to 30 years in the insurance and financial planning industry and has held licenses to sell securities, long-term care insurance, health.  Doug is also a financial blogger addressing the topics of life insurance, annuities and retirement income planning.

Holly Mitchell  &

Holly Mitchell’s background in life insurance insurance goes back to 1985 when she worked for her father who was a New York Life agent. Holly has a marketing degree from Auburn University and has had a life insurance license since 2008. In addition to advising life insurance for customers all around the country, Holly is our website fact checker.

Rob Pinner   &

Rob Pinner is the founder and CEO of Pinner Financial Services servicing all 50 states. Rob started his insurance career in 2002.

Louis LaBash

Results-driven and innovative life insurance professional with 30 plus years of life insurance industry sales and marketing experience. Recognized as a pioneer in the field, leveraging phone and internet channels to exceed personal sales of over $100 million during the first decade of the 21st century. Creator of a highly effective intuitive IUL life insurance sales software that facilitated the sale of millions of dollars of indexed universal policies by numerous life insurance agents. Proven track record as a Managing General Agent (MGA), Life Agent, IUL Life Insurance Sales Software developer, and leading-edge creator of insurance marketing tools, educational content, and delivery systems.

Table of Contents

Life insurance plays an important role in protecting the financial future of your loved ones. Among a variety of options available, Colonial Penn Life Insurance is commonly marketed, particularly to seniors. While its $9.95 plan is highly promoted, it’s crucial to understand in depth the pros and cons, pricing, coverage limits, and how it compares to other insurers. This article offers an in-depth look at Colonial Penn’s offerings, potential pitfalls, and alternative solutions.

Understanding Colonial Penn Life Insurance

Colonial Penn Life Insurance, founded in 1968, is well known for its aggressive advertising campaigns targeting older adults. As part of CNO Financial Group, the company primarily offers guaranteed acceptance life insurance to seniors aged 50 to 85. While its products come with the benefit of no medical exams, this convenience often comes at a cost. This makes it crucial for prospective buyers to understand exactly what they’re signing up for.

Company History and Background

The company’s strategy focuses on marketing directly to consumers, bypassing insurance agents. While this may seem cost-effective, it often results in higher premiums for policyholders compared to other providers. The primary product is a guaranteed acceptance policy, which, though easy to obtain, tends to be more expensive. It provides lower coverage amounts than traditional life insurance options.

What Is Colonial Penn’s Guaranteed Acceptance Life Insurance?

The guaranteed acceptance life insurance from Colonial Penn is aimed at individuals who may have difficulty qualifying for coverage elsewhere due to age or health conditions. This policy does not require a medical exam or even a health questionnaire. However, while this ease of access may seem appealing, the trade-off comes in the form of higher premiums and lower coverage amounts.

Pros:

  • No medical exam or health questions.
  • Fixed premiums that don’t increase over time.
  • Simple and straightforward application process.

Cons:

  • Low coverage limits.
  • High cost per unit of coverage.
  • Confusing rate structure based on “units.”
  • A two-year waiting period before full benefits kick in.

The $9.95 Colonial Penn Plan: What Do You Get?

Colonial Penn advertises its guaranteed issue life insurance by the unit, with each unit costing $9.95 per month. However, the coverage provided by each unit varies significantly depending on the applicant’s age, which is not always clear from the advertisements.

For example:

  • A 50-year-old buying one unit of coverage would receive $1,669 in coverage for $9.95 per month.
  • An 85-year-old purchasing the same unit would only receive $418 in coverage for the same price.

This pricing model can be confusing and often results in lower coverage amounts than what might be needed, especially for older applicants. Additionally, it’s important to note that there is a two-year waiting period before full benefits are available, which means that if the policyholder passes away within the first two years, the beneficiaries may only receive a limited payout.

Deceptive Advertising Practices

Many consumers are drawn to Colonial Penn due to its extensive advertising, particularly the emphasis on the $9.95 per month rate. However, it’s crucial to understand that this rate does not equate to a standard amount of coverage. The actual amount of coverage you receive for this price varies significantly by age and other factors, often resulting in much lower coverage than expected. This marketing strategy can be misleading, giving the impression that $9.95 buys a substantial amount of life insurance, which is not the case.

Comparing Colonial Penn Life Insurance Rates

Comparing life insurance rates is essential to ensure you’re getting the best deal. Below is a comparison of Colonial Penn’s rates for a $10,000 guaranteed issue life insurance policy for a male non-smoker, alongside three other more affordable providers:

Applicant Age Colonial Penn Gerber Life AIG Great Western
50 $59.70 $44.09 $55.99 $59.56
60 $89.55 $63.89 $68.14 $75.39
70 $149.25 $99.18 $106.00 $119.54
80 Not available $247.32 $206.32 $227.83

As shown, Colonial Penn’s rates are higher than those of Gerber Life, AIG, and Great Western. Additionally, Colonial Penn does not offer a $10,000 policy for applicants over 71, which limits options for older adults.

Is Colonial Penn’s $9.95 Plan a Good Deal?

In short, no. While you won’t be denied coverage from Colonial Penn, you’ll likely pay more for less coverage compared to other final expense life insurance options. The guaranteed acceptance aspect of the policy drives up the cost, making it less affordable for those in good health or even those with minor health issues.

Common Misconceptions About Coverage

One of the biggest misconceptions about Colonial Penn life insurance is the idea that the $9.95 rate provides a substantial amount of coverage. However, the amount of coverage per unit is minimal, particularly for older policyholders. This can leave many individuals underinsured, especially if they assume that their policy will cover funeral and burial expenses without carefully reviewing the terms.

Colonial Penn Customer Complaints and Reviews

Despite Colonial Penn’s A+ rating from the Better Business Bureau (BBB), the company has received a significant number of negative customer reviews. Common complaints include confusion over the actual coverage amounts, dissatisfaction with the high premiums, and issues with the two-year waiting period before full coverage is available.

Some customers also express frustration with the misleading advertising tactics, which suggest more extensive coverage than what is actually provided. Potential buyers should take these reviews into account when considering Colonial Penn as an option.

Colonial Penn Customer Reviews

Alternatives to Colonial Penn Life Insurance

If you’re considering a final expense life insurance policy, it’s worth exploring alternatives to Colonial Penn. Companies like Gerber Life, AIG, and Great Western offer guaranteed issue policies with more coverage for less money.

Recommended Alternatives:

  • Gerber Life: Offers competitive rates and higher coverage amounts.
  • AIG: Provides flexible options with guaranteed acceptance.
  • Great Western: Known for its affordable final expense policies.

For more detailed comparisons and options, visit our guide on Senior Life Insurance.

Should You Buy Colonial Penn Life Insurance?

Colonial Penn might be a good option for individuals in poor health who can’t qualify for better coverage with another company. However, if you are in average, good, or excellent health, you can likely find better options with more coverage and lower premiums from other life insurance providers.

FAQs about Colonial Penn Life Insurance

What is Colonial Penn Guaranteed Acceptance Life Insurance and who is it for?

Guaranteed Acceptance Life Insurance from Colonial Penn is a whole life insurance policy designed for individuals aged 50 to 85. It requires no medical exam or health questions, making it suitable for those with pre-existing health conditions or difficulty obtaining traditional life insurance.

How does Colonial Penn’s $9.95 unit-based pricing work?

Colonial Penn’s life insurance policies are sold in units, with each unit costing $9.95 per month. The amount of coverage per unit varies based on the policyholder’s age, which can be confusing since coverage decreases as you age.

Can I increase my coverage amount with Colonial Penn after purchasing a policy?

No, the coverage amount is typically fixed and cannot be increased after purchase. However, you may be able to purchase additional policies subject to the company’s rules and restrictions.

Does Colonial Penn offer life insurance policies for young adults or families?

No, Colonial Penn focuses solely on life insurance products for individuals aged 50 to 85. Younger individuals or those with higher coverage needs might find better options with other insurers.

What are the alternatives to Colonial Penn Life Insurance for someone in good health?

For someone in good health, other life insurance providers like Gerber Life, AIG, and Great Western offer more competitive rates and higher coverage amounts. It’s important to compare options and choose a policy that meets your specific needs.

Colonial Penn Conclusion

Choosing the right final expense life insurance policy requires careful consideration of your personal health, financial needs, and the available options. While Colonial Penn life insurance provides guaranteed acceptance, other companies offer better coverage at more affordable rates. Take the time to compare policies and get quotes using the quoter on this page to ensure that you make the best decision for your future and your family’s financial security.

Picture of Doug Mitchell, CLU

Doug Mitchell, CLU

Doug Mitchell, CLU holds a BA degree in Finance from Auburn University as well as having obtained a Chartered Life Underwriter (CLU) designation from The American College in Bryn Mahr, PA. Doug has spent close to 30 years in the life insurance and financial planning industry and has held licenses to sell securities, long-term care insurance, health. Some other notable items about Doug: Top of the Table Million Dollar Round Table member (MDRT). (MDRT is a global, independent association of the world’s leading life insurance advisors) | Premier Partner with Lincoln Financial and Cabinet Member | Served two years as President of the Auburn/Opelika Association of Financial Advisors | Life Millionaire status at Horace Mann Insurance Company and was awarded the Life Agent of the Year Award | New York Life, Executive Council Member | Currently serves as President of Ogletree Financial, a life insurance General Agency. | Doug is also a financial blogger addressing the topics of life insurance, annuities and retirement income planning.

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