Buying insurance is not like buying any kind of consumer “soft goods”, like a sweater, a bag of groceries or a magazine subscription. But in some ways, the shopping process tends to be somewhat the same.
One of the big challenges in any industry is to make time to really do good, thorough comparison shopping. This is abundantly true in the life insurance industry, where many multi-state insurers compete across the country to offer policy options to customers.
The bottom line is that there just are a lot of different carriers out there — and their policy options differ according to a lot of different criteria. If you’re a smoker, there are going to be specific carriers who will try to get you affordable coverage — although it won’t be easy. Other carriers offer better deals according to your age, or even your gender or family status. Then there’s that big distinction between “exam policies” and “no-exam policies.” In the first category, nurses or medical professionals will come to your house and evaluate you physically, so that you can bet get a better deal on a policy. In a no-exam policy, none of this is done, and the premium rates tend to be quite a bit higher.
The Time Crunch
Individual life insurance shoppers have to figure out all this and more, while also trying to live their lives. This might sound trite or obvious, but it really is true that the time crunch is so much a part of what leads people to neglect the task of insurance shopping. Just getting on the Internet and doing preliminary research can be exhausting to a lot of people. Then, if you actually have to contact the carrier, you can find yourself on hold for 10 minutes, 20 minutes or more.
At the same time, you may have to hold down a job or watch children. You might have to keep the house clean, and get to various appointments and run errands around a community. For most of us, there’s always something vying for our attention, and insurance shopping tends to come in last, for a number of reasons. Primarily, it’s not a “time-sensitive deadline” kind of task. Most of the time, nobody is breathing down your neck to get you to do insurance shopping, while they are trying to get you to go to the store today and get milk, play a game with a toddler, finish a spreadsheet, drive to the doctor’s office — you get the idea.
The Solution — Insurance Brokers
So how do people get the policies they want? How do they figure out how to navigate these markets and then spend the time to secure insurance products?
Lots of consumers who know a little bit more about how the insurance market works end up using professionals called insurance brokers. A broker is someone you contact to help you sort through all of the available carrier and policy options, to get a policy result you can live with.
Insurance brokers take care of a lot of the legwork that would otherwise be cost you hours and days sitting at the computer, or sitting by the phone. They know where opportunities are in the market, and they can do the matchmaking process of getting you close to some of the best options, without straining your eyesight or forcing you to listen to a whole lot of on-hold music.
If you need life insurance but aren’t sure where to start, call a professional insurance broker and answer a few basic questions, and you’ll be well on your way to getting the right policy and coverage for you.
Call us today for a quote at 1-888-552-6159!