Country Financial life insurance is rated A+ (Superior) by AM Best with over 90 consecutive years in the highest rating category. Forbes named them the #1 life insurance provider in the U.S. for 2024. They offer term, whole, and universal life policies in 19 states with coverage ranging from $50,000 to over $1 million.
Originally known as Country Mutual, Country Financial was founded in 1925 to provide farmers with equipment and crop insurance. The company didn’t add life insurance products until 1929.
Today, Country Financial offers affordable universal, term, and whole life coverage policies in 19 states across the country. They’ve grown into a Fortune 1000 company with nearly $5 billion in annual revenue.
If you’re considering a Country Financial life insurance policy, this review breaks down the company’s ratings, products, and whether they’re the right fit for your needs.
In this review:
- Is Country Financial a good insurance company?
- Life insurance products offered
- State availability
- Eligibility and application process
- Pros and cons
Is Country Financial a Good Insurance Company?
Country Financial is one of the highest-rated life insurance companies in the United States.
AM Best gives Country Financial an A+ (Superior) rating, which they’ve maintained for over 90 consecutive years. This rating indicates the company’s strong ability to meet its financial obligations and pay claims.
The company has also earned impressive recognition:
- Forbes #1 Life Insurance Provider in the U.S. (2024 “World’s Best Insurance Companies”)
- Ward’s 50 Top Performing Life Insurance Companies for 2025
- Fortune 1000 ranking at #675 with $4.954 billion in revenue
- BBB A+ Rating from the Better Business Bureau
According to industry data, Country Financial receives fewer complaints than expected for a company of its size. These measurements demonstrate the company’s financial stability, customer satisfaction, and ability to meet its claims obligations.
Country Financial Life Insurance Products
Country Financial offers multiple policy options to fit different financial needs. Keep in mind that coverage is only available in 19 states.
Term Life Insurance
Country Financial’s term life insurance policy is an affordable option for temporary coverage needs. You can choose from 10, 15, 20, or 30-year terms with coverage ranging from $50,000 to over $1 million.
The policy includes the option to convert to permanent coverage before age 65 without a medical exam. You can also add various riders to customize your protection.
Universal Life Insurance
Unlike term life, universal life insurance provides permanent coverage as long as you pay your premiums. This policy offers flexible premiums and the potential to build cash value over time.
Country Financial offers indexed universal life (IUL) policies that link cash value growth to stock market index performance.
Whole Life Insurance
Whole life insurance provides permanent coverage with guaranteed cash value growth. While more expensive than term or universal life, it offers predictable premiums and a guaranteed death benefit.
Country Financial offers several whole life payment options:
| Payment Option | How It Works |
|---|---|
| Executive Whole Life | Pay equal premiums until age 95 with growing policy value |
| 10-Pay Life | Pay for lifetime coverage in just 10 years |
| 20-Pay Life | Pay premiums during your working years for coverage in retirement |
| Single Premium | One lump sum payment for a fully paid-up policy |
| Life Paid at 65 | Equal payments until age 65, then no more premiums |
State Availability
Country Financial life insurance is only available in the following 19 states:
| States A-C | States G-K | States M-O | States O-W |
|---|---|---|---|
| Alabama | Georgia | Minnesota | Oregon |
| Alaska | Idaho | Missouri | Tennessee |
| Arizona | Illinois | Nevada | Washington |
| Colorado | Indiana | North Dakota | Wisconsin |
| Iowa | Oklahoma | ||
| Kansas |
If you don’t live in one of these states, you’ll need to consider other carriers for your life insurance needs.
Life Insurance Riders
Country Financial lets you customize your policy with several riders:
Term Life Riders
- Return of Premium: Get your premiums back if no claim is made during the term
- Child Term Insurance: Cover children under 17 with up to $50,000, convertible to permanent coverage at age 23
- Accelerated Death Benefit: Access a portion of your death benefit if diagnosed with a terminal illness
- Disability Waiver of Premium: Keep your policy active without paying premiums if you become disabled
Whole Life Riders
- Guaranteed Insurability Option: Purchase additional coverage without medical exams (age and amount restrictions apply)
- Additional Term Insurance: Add term coverage that can later convert to whole life
Eligibility and Application Process
Country Financial requires a medical exam for most life insurance applications. The underwriting process evaluates several factors to determine your premium:
- Age
- Gender
- Medical history
- Lifestyle and habits
- Occupation
Some applicants may qualify for simplified or accelerated underwriting, which can skip the medical exam. This is similar to no medical exam life insurance options offered by other carriers. Ask a Country Financial representative if you qualify.
To apply, visit Country Financial’s website and enter your ZIP code to confirm coverage is available in your state. A representative will contact you to gather your information and provide a quote.
Pros and Cons of Country Financial Life Insurance
Pros
- A+ ratings from AM Best (90+ consecutive years) and BBB
- Forbes #1 ranked life insurance provider in 2024
- Comprehensive policy and rider options
- Multiple premium payment options for whole life
- Full range of insurance products from one company
Cons
- Limited to 19 states
- No online quote tool (must work with a representative)
- May not be competitive for applicants with health conditions
Frequently Asked Questions
Is Country Financial a good life insurance company?
Yes. Country Financial holds an A+ (Superior) rating from AM Best, which they’ve maintained for over 90 consecutive years. Forbes ranked them #1 among U.S. life insurance providers in 2024.
What states does Country Financial operate in?
Country Financial offers life insurance in 19 states: Alabama, Alaska, Arizona, Colorado, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nevada, North Dakota, Oklahoma, Oregon, Tennessee, Washington, and Wisconsin.
Does Country Financial offer term life insurance?
Yes. Country Financial offers term life policies with 10, 15, 20, and 30-year terms. Coverage amounts range from $50,000 to over $1 million.
Can I get a Country Financial quote online?
Country Financial doesn’t provide instant online quotes. You’ll need to enter your information on their website, and a representative will contact you with quote details.
Does Country Financial require a medical exam?
Most applicants need a medical exam. Some may qualify for simplified or accelerated underwriting without an exam, depending on age, health, and coverage amount.
Key Takeaways
- Country Financial holds an A+ rating from AM Best for 90+ consecutive years
- Forbes named them the #1 life insurance provider in the U.S. for 2024
- They offer term, whole, and universal life insurance in 19 states
- Coverage ranges from $50,000 to over $1 million
- Multiple whole life payment options provide flexibility
- No online quotes available, must work with a representative
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